The whole setup which intends to give passer-bys a surprise gift, have two acts and many interpreters. The first act consists of the many participants which transit Passeig de Gràcia on a daily basis, a bulevard which is home to one the most beautiful buildings and architectural modernism, in which part of the shop is situated. Near the famous and unsolicited building: La Pedrera, by Gaudi.
The second act involves more active participation: if there's interest in finding out what the commercial implicit message is, you'll have to stop and keep a close look.
To sum it all up, it's not about looping the loop, but about seeing things from a different perspective. At least in this case, practice shows that when a little poetry is used in the commercial field, it gives that added value. |
